Features
Built for the way CRM teams actually test
Decision-level testing, Bayesian verdicts and revenue-denominated outcomes, across every channel you send from.
Decision-level testing
Optimise a hero headline, a CTA and a push title independently, without building separate message versions.
Multi-channel from day one
Email, push, SMS, in-app and content cards. Same statistics, same snippet library, same verdicts.
Revenue-denominated outcomes
Every verdict shows the incremental revenue the winning variant earned. That is the number for your CEO.
Bayesian verdicts
Plain-language verdicts with a probability of being best, not a frequentist p-value you have to interpret.
Compounding content memory
Snippets accumulate performance across campaigns, so you learn what wins for this audience over time.
Test calculator and guardrails
Plan sample size and duration up front, and protect your list with unsubscribe-rate guardrails.
Plans
Feature availability by plan
Every plan includes the full testing engine, all five channels, Bayesian verdicts and safety guardrails. Higher tiers unlock smarter allocation and deeper analysis.
| Capability | Starter | Growth | Scale |
|---|---|---|---|
| Snippet-level content testing | |||
| All five channels | |||
| Bayesian verdicts with revenue uplift | |||
| Safety guardrails (all channels) | |||
| Bot filtering and SRM detection | |||
| Campaign groups and automation rules | |||
| Thompson Sampling | – | ||
| Revenue model and test calculator | – | ||
| Content intelligence and segment analysis | – | ||
| Interaction detection | – | – | |
| Adaptive priors and stratified allocation | – | – | |
| True holdout and cohort LTV tracking | – | – |
Start compounding revenue from the campaigns you already send
14-day free trial on the Growth tier. No credit card required.